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Design
To bring the Nissan vision to life, our designs must consistently embody Nissan's character whenever the customer encounters them. Our aim is to be a world leader in design and strengthen our brand.
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Technology
Based on our vision of "Enriching people's lives," we naturally put our energies into fundamental research for the future, developing advanced technologies that inspire breakthrough products. This includes revolutionary environmental and safety technologies that Nissan is proud to introduce to the world.
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Quality
Nissan's policy toward quality is clearly stated, and we have created a comprehensive system to increase quality at every stage of new vehicle development. Customers using our products anywhere in the world are therefore assured of a feeling of deep satisfaction.
